But does this still hold true in 2019 with the emergence of hundreds of PPC SaaS tools and the growing database of open source Google Ads scripts that practitioners can use? In my opinion you can do paid search reasonably well using third party bidding tools and readily available open source Google Ads scripts. As […]
Can your agency do PPC in 2019 if they can’t code? – Econsultancy Read More »
What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion. Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager. Read more about the major rebranding announcements
Introduction to Search Ads 360 and Display & Video 360 Read More »
To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular ecommerce
Effective Amazon PPC Management: How to get the most of a limited budget Read More »
Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a
Five ways to target ads on Google that don’t involve keywords Read More »
When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing. That
Small-budget guide to testing ad copy, landing pages, and more Read More »
When most people talk about improving paid search performance they talk about tactics like using single keyword ad groups, but in the most competitive markets everyone is using advanced paid search tactics. So how do you get ahead? You look to maximise the value of each click. If you can afford to spend twice as
Maximising click value – Econsultancy Read More »
Last month, The Drum reported that Lastminute.com would be moving the vast majority of its digital spend from Google to Facebook after trialling the effectiveness of each platform for customer acquisition over three months. The reasons for the shift from Google to Facebook were reported as twofold: Firstly Facebook’s data allowed them to optimise ads
Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning. Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it! Another reason why I love keyword research is that it’s
Four cool keyword research tools you can use for free now Read More »
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops,
Ham4PPC: A Tribute to Digital Marketing Read More »
Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing. Instead of sending people to a generic page, it’s far more
Why A Solid Landing Page is Key to Effective PPC Read More »
