PPC

PPC Industry Update: Google Updates Ad Rotation Settings

Google, PPC, SEO BLOG /

Another day, another update by Google. Starting September 25th, Google Adwords will be updating their ad rotation settings. Previously there was the option to choose between Optimize for Clicks, Optimize for Conversions, Rotate Evenly & Rotate Indefinitely. In late September, Google is simplifying those settings to: “optimize” and “rotate indefinitely”. Source: Google’s Inside Adwords Blog […]

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Lowering Brand Bids Can Help Increase Conversions

& Tools, PPC, SEO BLOG, Tips, Tricks, Uncategorized /

When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore,

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5 remarketing strategies to prep for Q4

audience segmentation, dynamic product ads, PPC, Remarketing, remarketing lists for search ads, rlsa, Search Engine Marketing, SEM, SEO BLOG /

Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite

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The Seer-Cathalon: What It’s Like to Intern at Seer

& Tools, Analytics, Inside Seer, PPC, SEO, SEO BLOG, Tips, Tricks /

Ready, Set, Go! Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way. Having completed the internship, I think that if someone were to ask me, “Tim, what’s

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Whitelisting vs. Blacklisting for Programmatic Advertising

& Tools, Mastering PPC, News, PPC, SEO BLOG, Tips, Tricks /

Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has

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Google testing list format for AdWords enhanced sitelinks

Channel: SEM, Google, Google AdWords, Google: AdWords, Paid Search Column, PPC, Search Ads, Search Ads: General, search advertising, SEO BLOG, sitelink extensions, Sitelinks /

Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two columns below the ad as

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How to Run an Effective Google AdWords Campaign

AdWords, adwords campaign, adwords roi, cost per click, Digital Marketing, Google AdWords, Google AdWords Manager, paid ads, Paid Advertising, paid content promotion, PPC, PPC campaign, SEO BLOG /

In 2000, when the tech crunch was in full effect, an ambitious search engine company named Google launched the beta version of AdWords with just 350 advertisers. Fifteen years later, Google had earned nearly $52 billion in net annual ad revenue, representing 77.8 percent of all search ad revenue in the United States and 30 percent of

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The Ultimate Guide to Running Ads on Snapchat

Digital Marketing, Influencer marketing, Paid Advertising, paid marketing, PPC, SEO BLOG, Snapchat, Snapchat Ads, snapchat roi, sponsored advertisements / / 106 Comments

Since its inception, Snapchat has been changing the game for social engagement. If you can remember so far back as 2012, everyone was skeptical that Snapchat would ever monetize well. They didn’t see how the platform could leverage advertising the way Facebook was. Since then, they have surprised people time after time, launching new, unique,

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How To Keep Track Of Your Pay Per Call Traffic

Analytics & ROI Analysis, PPC, SEO BLOG /

It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted in sales and which

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