If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for […]
Top trends to increase value for paid search spend Read More »
People often use the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) interchangeably. Both SEO and SEM help to increase a website’s ranking in search engine results. SEO, however, is actually a part of SEM, which forms a broader category. In this article, we’ll go over what SEM marketing is, what SEO marketing
What Is the Difference Between SEM and SEO? Read More »
For many consumers, joining Amazon Prime is a no brainer. From free 2-day shipping to unlimited movie and TV streaming, Amazon Prime offers its members tons of benefits that make our lives easier. Prime Pantry is one such benefit that maximizes convenience and cost savings for consumers. Prime Pantry offers grocery and household items in every day pack sizes (a single box of cereal or a single tube of toothpaste). Amazon ships these
Amazon Advertising + Prime Pantry: What’s the deal for paid search? Read More »
2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster
Google Ads 2019: What to look out for Read More »
Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms. According to Click Guardian $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering amount that millions of advertisers are losing to fraudsters and click errors. So what is click fraud?
How Google Ads is fighting click fraud Read More »
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads Read More »
As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the relationships between people, places, and
Facebook is a local search engine. Are you treating it like one? Read More »
There’s nothing like checking in on your account during a holiday only to find that it has been completely, and inexplicably, shut down. Have I gone crazy, am I looking at this correctly? Why did this happen? How do I fix this? What do I tell my client? In writing this, I sincerely hope that
When Things Go Wrong at the Worst Time Read More »
Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40%
Tips to maximize ROI on paid social: Facebook + Instagram Read More »
Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC. Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to
How to automate yourself to success in PPC Read More »
