The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes January the perfect month to review resumes and make sure they’re up to date on the skills employers are looking for. And for those looking […]
Top skills for PPC, Paid Search, and SEM Specialists in 2019 Read More »
So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a marketer or assistant, it’s important to understand how this channel will help to reach your company’s online goals. Google Ads is the leading
PPC advertising: Eight questions your boss will ask Read More »
When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales enquiries. Secured lending, subprime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready and primed to follow up on the
Is the crown slipping from the lead generation king? – Econsultancy Read More »
The new year often comes with a resolution to find a new job. And conversely, many companies put off their hunt for new talent until after the holidays, which makes January the perfect month to review resumes and make sure they’re up to date on the skills employers are looking for. And for those looking
The most in-demand skills for PPC, Paid Search, and SEM Specialists in 2019 Read More »
Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt problem there is that
Google Ads conversion rates by industry: How do you compare? Read More »
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try out new monetization ideas. This time there’s a really interesting one with an attempt to test search ads. It was back in 2012 when
Facebook is expanding into Search Ads. What will this mean? Read More »
You’ve heard it before. Whether it’s a new idea you’re gearing up to pitch, or a request handed down to you from upper management. “Show me numbers!” Thus, you have carefully examined and prepared data that show exactly what has happened in your accounts to-date, what’s worked and what hasn’t, and you are equipped to
PPC Divination: Forecasting Uncertainty in Excel Read More »
How Pay-Per-Click Works Digital marketing and PPC both aim to making less money go a lot further. Large or small, companies are constantly looking for ways to save money and get the most out of their campaigns. Money saved, for smaller businesses, can often mean winning or losing the online game. The concept of PPC
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google Ads (formerly known as Google AdWords): Google’s own advertising service which allows you to place search results for your website on
There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown The online space is getting highly competitive with every passing month, especially when it comes to e-commerce. Even though a
5 PPC tools to spy on your competitors’ best ads Read More »
