Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under pressure to drive sales, getting your paid search strategy right on one of the biggest discounting days of the year is absolutely crucial. There has been a lot of talk […]
Ten retailers who got PPC right on Black Friday (and six who didn’t) Read More »
Google’s dilution of exact match has led to outrage in the industry with practitioners even setting up a change.org petition asking Google to reverse these changes! Most people however, have moved on without quantifying the size of the problem this caused for advertisers. Some of the accounts that we manage at Clicteq have seen CPAs
PPC: How to work out what variant matching is costing you (& get round it) Read More »
Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by
Effective Amazon SEO: What to know when shifting ad budgets to Amazon Read More »
As PPC marketers, it is easy to think that lead gen and B2B are the same. B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t get
Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google
What is paid search (PPC) and why do you need it? Read More »
Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more than a third of the total population and a total spend of $717.5 billion. The provides a huge opportunity for retailers who need to ensure that they have
PPC advertising: How retailers can dominate Black Friday in 2018 Read More »
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing. The theme of the night was ‘Twenty years on: The present and future of search’, based on the landmark occasion of Google’s 20th birthday, and each of the four speakers – myself, Alistair Dent of iCrossing,
The future of paid voice search: How voice could be monetised Read More »
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone are the days of relying only on Average Position to get a sense of where your ad is
What You Need to Know About Google’s New Search Ad Position Metrics Read More »
Google Shopping isn’t easy, and if you don’t have direct control over your product feeds it can be even harder. Even when you’ve set up your product feed following all of the best practices, there can still be reasons to jump in and make a quick adjustment. Luckily, Google Merchant Center has a feature that
Improve your Google Shopping Management with Supplemental Feeds Read More »
Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming as well. In fact, it’s on track to generate more than $10 billion in advertising revenues over the next year, a nugget found within
