PR crisis

How Brands Can Respond to Rising Risks of Boycotts

Advertising, boycotts, brand and reputation management, brand reputation, branding, Business, consumer boycotts, crisis communications, crisis management, Marketing, Media Monitoring, media relations, Online Marketing, PR crisis, PR crisis management, Public Relations, reputation management, Social Media, social media analytics, Social Media Measurement, Social media monitoring, Social Media Tips / Good To SEO

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least […]

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How to Prepare for the Inevitable PR Crisis

crisis communications, crisis management, media measurement, Media Monitoring, Online Reputation Management, PR crisis, Public Relations, reputation management, Social Media, Social media listening, Social media monitoring / Good To SEO

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even

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5 PR Crisis Lessons from the Tide Pod Challenge

Crisis Communication, crisis management, PR crisis, Proctor And Gamble, Public Relations, SEO BLOG, Social Media, Social media listening, Social media monitoring, Tide Pod Challenge / Good To SEO

Image source: Mike Mozart via Flickr A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations dilemma. In the Tide Pod Challenge people filmed themselves eating Tide Pods and

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How to Improve Your Crisis Management with Monitoring

brand crisis, crisis, crisis management, Marketing, online crisis, PR crisis, SEO BLOG / Good To SEO

When you’re brand is in crisis, you need three things by your side: coffee, a stress ball, and a monitoring tool. The first two are mostly for your own sanity. But that last one? That’s what will save your brand. It’s what you need to catch and manage brewing crises, and remedy bad situations to

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