The Lethal PR Measurement Trap

fake news monitoring, impressions, measurement, media measurement, Media Monitoring, PR, PR agencies, PR analytics, PR measurement, PR metrics, Public Relations /

Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with the content. In fact, potential viewers don’t even need to see […]

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