By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common […]
4 Common PR Mistakes Small Businesses Make and How to Avoid Them Read More »
Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for
It’s time we rethink how we measure influencers for SEO Read More »
Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for SEO,
Why we should stop using DA to measure influencers Read More »
It is no secret that Google and other search engines like quality links and consider them as one of the top ranking factors. Search engines are getting smarter and better at identifying unnatural link building. Updated algorithms can assess the brand’s strength and content’s usefulness at a glance. This results in higher requirements for the
Link building with PR: Relevant links at scale Read More »
Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year:
Lessons learned from launching 100+ content-led link building campaigns Read More »
By Emma Smith Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing.” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility,
3 Inconvenient Truths About Media Relations All Business Owners Must Understand Read More »
You’ve spent countless days and nights perfecting your idea and building a great company. Now the time has come to let the world know about it. You are convinced that your company is so enticing that no journalist could resist writing about it. Except that it’s not. I’m not saying what you’re offering isn’t good—it
Building Relationships with Journalists without a PR Firm Read More »
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns. With this in mind, here’s a run-down of some of the best (and forgotten-about) stunts in recent years, as well as analysis on why they work. 1.
14 brand PR stunts that successfully created a splash Read More »
By Olivia Katulka IHOb. Excuse me? That’s exactly how it went down during my morning routine Twitter scroll last June. How dare they ditch their glorious pancakes and flip my world upside down. I was ticked off to say that least. IHOP vs. IHOb The guesses as to what that unwanted “B” stood for started
How to Make a Big PR Splash With Publicity Stunts Read More »
Public relations. It has long held a reputation as an elusive industry. PR is a bit of an all-encompassing term. It can cover everything from publicity and interviews with key members of the media to experiential events and blogging. On the client side, you may not be privy to what goes into a public relations
What Services Do PR Firms Provide? 6 Public Relations Tactics to Help Your Business Grow Read More »
