In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they’re beginning to eye again is a quaint […]
Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing Read More »
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with the content. In fact, potential viewers don’t even need to see
Initial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture
By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and
7 Ways to Get (Mostly) Free Publicity for Your Business Read More »
Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook: a Step-by-Step Process for Implementing an Integrated PESO Model Program. Q: What’s your best piece of advice for readers looking to improve their marketing? I’ve been spending a lot of time of late focused on WHY people buy. As marketers, we tend to focus on the
kaboompics / Pixabay Unless you have a large advertising budget to get your brand’s name in front of millions of consumers, your business will require extra effort in getting people to recognize who you are. Below, branding expert Michelle Lewis of VisibilityVixen.com and I teach you how to develop your own publicity campaign to drive
How Publicity Can Benefit Your Business and Why You Need It Read More »
Pexels / Pixabay The morning of September 22, 2017, my phone greeted me with headlines proclaiming, “Hawaii prepares for North Korean nuclear strike!” Uhm…yikes? It is, in fact, true. But the details are rather boring compared to the sensationalistic headlines. From a marketing, PR, and crisis management perspective, however, the headlines are far more important,
Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges Read More »
