Pricing: How the Right Price Brings the Best Results

Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart from the competition. A high priced product sets a high standard by declaring to the […]

Pricing: How the Right Price Brings the Best Results Read More »