Privacy and security are two hot topics for the upcoming year, especially for marketers who are planning to have a wider reach, whether on a national or global level. Last year, we saw GDPR come into effect, which impacted the way businesses market to audiences in the EU, and we can expect more changes ahead. […]
Trends Around Privacy and Cybersecurity to Look Out for 2019 Read More »
Market to the opportunity Breach preparedness might not seem an especially exciting task to take on, but it’s crucial to the success of your vision as a CMO, and to the overall solvency of your brand. You need to make sure you’re proactively marketing your preparedness and general data hygiene practices.Make the measures you’ve taken
We recently checked in with David to see how Act-On itself was getting prepared for being compliant. “We’re on second base,” he said, but added there is work to be done to get to home plate. He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included:
