June 12th 2019, 3pm BST, 4pm CEST, 10am EST It’s now been one year since GDPR came into effect. Pushed by the threat of large fines, many companies reluctantly changed their marketing practices in an effort to stay compliant. But has GDPR and other privacy regulation been a blessing in disguise? At a time when […]
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers. Even more unfortunately, attribution is likely to
The growing conflict between privacy and attribution threatens marketers – Econsultancy Read More »
GDPR was the pressing concern for marketers in 2018. In this briefing we’ll look at what has happened since the GDPR came into force, including: A brief GDPR recap GDPR myths in 2018 Many businesses were not ready 2019 the year of enforcement? Is adtech a target? AI and the future of data processing Brexit
According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice. Thanks to high-profile data breaches and scandals, growing numbers
What have we learned in marketing and media from 2018? Let’s look at three of the biggest issues of last year… The duopoly is shaken Last year raised the question: has Facebook become harmful to brands? In the wake of the Cambridge Analytica scandal, being associated with the duopoly quickly became undesirable to everyone. But
It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles. As the Wall Street Journal explained, “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining
Fatima Khan is Chief Privacy Officer at Demandbase. About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to… (N.B. Econsultancy has a range of GDPR resources, from a comprehensive guide for marketers to online and face-to-face training courses.) Econsultancy: Please describe your job: What do you
A day in the life of… a Chief Privacy Officer (post the GDPR deadline) Read More »
