Procter & Gamble

SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’

All right, that’s it – I’m calling time out. Brand marketing has finally gone too far. We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed. But late last […]

[Report] Why should marketers care about transparency in paid media?

advertising industry, Industry, paid media, paid search, PPC, Procter & Gamble, Programmatic Advertising, SEO BLOG, transparency / Good To SEO

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of

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