Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of […]
What Is Feature Marketing? The Complete Guide for 2020 Read More »
The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on
9 Mission-Critical Lead Generation Metrics You Need To Track Read More »
If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend,
Make Your Product Sing: The Importance of UX Writing Read More »
Entrepreneurs always make mistakes. When you’re building a business, you will get things wrong. Everyone does. It’s part of the learning process. If you’re not failing occasionally, you’re not trying hard enough. Let me explain the biggest mistake your startup is making. Some mistakes, though, are more significant than others—and there’s one mistake that’s the
If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really
Should You Offer a Freemium Level for Your SaaS Platform? Read More »
As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel.
What Amazon’s Marketing Strategy Can Teach SMB Owners Read More »
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would
In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with
AMP Landing Pages Come to Unbounce. Your Shortcut to Lightning-Fast. Read More »
Chatbots. Artificial Intelligence. Conversational commerce. Experience optimization. It’s getting more difficult with every passing year to stay on top of the latest marketing trends. But here’s the thing. If you look at any of these tactics, they’re all simply a new way to leverage an existing idea. The age-old concepts that have influenced countless successful
As marketers, we all know how powerful word of mouth is. Clever copy, segmented targeting, and cute promotional videos with disarming ukulele soundtracks are no match for a trusted source saying, “Hey, I think you’ll like this.” Whether you’re building a personal brand—or just know a bunch of other marketers—you’re somebody’s trusted source. And since
Earn Lifetime Revenue for Every Customer You Refer to Unbounce Read More »
