Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their […]
MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads Read More »
Video is still the most powerful tool for getting your message across, short of a face-to-face conversation. The strength of this medium is no secret, and companies who are serious about being heard turn to video. Whatever your business goals happen to be, investing in video ads can be a giant leap forward for a
How to Create a Facebook Video Ad that Gets Attention Read More »
A new visitor comes to your website, finds just what he/she was looking for, clicks on BUY and you’re done. Ha! That doesn’t happen, does it? In reality, a visitor or prospect takes their own sweet time, researching and comparing across other websites, before they make the buying decision. But the least you can do
How to Create A High-Value Lead Magnet to Quickly Grow Your Email List Read More »
If you have a business, you are aware of the ‘marketing funnel’ which helps you tailor your sales approach to meet the specific needs of prospects at different stages of the funnel. However, a theoretical understanding of the funnel doesn’t mean that you are instantly able to transfer this knowledge to a sustainable set of
How to Guide Customers Through a Marketing Funnel with Interactive Content Read More »
If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount
Ride the Video Content Marketing Wave to Boost Your Organic Reach Read More »
