Product Listing Ads (PLAs)

Insights from Google’s new Christmas shopping research

December 15, 2017 Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can […]

How To Better Organize Shopping Campaigns – Part 2

Account Structure, Advanced PPC Strategies, Bing Shopping, ecommerce, Ecommerce PPC, Google Shopping, How To, How To Guides, PPC Strategy, Product Listing Ads (PLAs), SEO BLOG / Good To SEO

November 8, 2017 When I first pondered the notion of branded and non-branded Shopping campaigns I was a little skeptical. I wouldn’t necessarily describe myself as a perfectionist, or even a control freak; however, I’ll take a thorough initiative where I’m in the driver’s seat 10 times out of 10. Shopping campaigns, in general, are

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