Product Marketing

“Maybe Later” – A New Interaction Model for Ecommerce Entrance Popups

I’d guess that over half of the e-commerce stores I visit use entrance popups to advertise their current deal. Most often it’s a discount. What is an Entrance Popup and What’s Wrong With Them? They are as they sound. A popup that appears as soon as you arrive on the site. They’re definitely the most

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Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”. But why would you care about a low converting page? Because chances are, it’s not converting because you forgot to add a call to action (CTA). I’m sure you know about some

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