Product News

Nucleus Research Finds That Retailers Prosper With Oracle Marketing Cloud

Analysts at Nucleus Research recently asked retailers how they are managing the challenges of the rapidly changing digital marketing landscape. They have concluded that retailers are increasing customer engagement, reducing costs, improving productivity, and increasing revenue with Oracle Marketing Cloud solutions. Data silos make it difficult for retailers to know their customers. Timing and targeting […]

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Right Place, Right Time: The Effectiveness of Send Time Optimization

Product News, SEO BLOG / Good To SEO

Editor’s Note: Today’s blog post comes courtesy of Albert Lee. Albert is a Senior Product Manager at Oracle Responsys, who previously worked as a Product Consultant for the Tech Services team and the Email Marketing Manager for StubHub. In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the

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Distributed Marketing for the Modern Marketer

Product News, SEO BLOG / Good To SEO

Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations. With this chaos in mind, the Oracle Marketing Cloud provides solutions that help marketers solve the problems they do have control over. One of these problems

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New Oracle Eloqua and LinkedIn Sales Navigator Integration Coming Soon!

Product News, SEO BLOG / Good To SEO

Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager. Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! What

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Expand your Audience with Oracle Eloqua and WeChat

Product News, SEO BLOG / Good To SEO

The Oracle Eloqua – WeChat App integration allows marketers to send messages to one or more WeChat Official Accounts, including Subscription and Service Accounts, effectively enabling global marketing teams to engage with buyers across the globe. WeChat engagement data is automatically captured as soon as buyers start following an organization’s official WeChat Account. For existing

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Product News, SEO BLOG / Good To SEO

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system. Marketing and Sales teams strive daily for tighter alignment, better lead quality, and customer experiences

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AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Product News, SEO BLOG / Good To SEO

This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the Wave for DATA MANAGEMENT PLATFORMS

Product News, SEO BLOG / Good To SEO

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of

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