What keeps you up at night? If you manage social media accounts, the thought of missing important moments might send a shiver down your spine. There’s always a possibility that a rampant customer issue or a viral response to a post goes unnoticed—and being absent for a matter of minutes in the social world can […]
Be Prepared When It Matters With Message Spike Alerts Read More »
As people look to their trusted personal networks to discover new products, services and brands that fit with their lifestyles, the role of the brand advocate has never been more important. Smart companies are turning to some of their most engaged advocates—their own teams—to help amplify brand reach and increase leads and conversions. Employee advocacy
Benchmark Advocacy Metrics Alongside Organic Reach in Sprout Read More »
There’s nothing better than enthusiastic and eager fans reaching out to your brand on social. Always responding quickly and accurately to these messages is challenging but important, especially given that an average response time for a brand is 10 hours while the average user will only wait four hours. We’re excited to introduce Saved Replies,
Send Responses on Social in a Breeze Using Sprout Social’s Saved Replies Read More »
Forty-one percent of people say they’d unfollow a brand that shared too much irrelevant content. Since content creation or curation is such an ongoing and sometimes time-consuming process, social marketers want to maximize the impact and usage of their assets to engage their brand’s audiences. To do so, teams need efficient publishing workflows to better
Managing a multi-purpose inbox for all of your social channels is hard enough. With a unified social feed consisting of customer service inquiries, Retweets, @mentions, ad comments, complaints, praise—the list goes on—it’s becoming even more of a challenge. This is especially true when considering the growing engagement rates between brands and customers. It’s clear that
Sprout Social’s recent acquisition of Simply Measured offers a chance to consolidate software and get unparalleled access to a comprehensive suite of solutions. As a combined entity, we’re able to provide you with the tools necessary to unlock actionable insights from social data. The result? A greater ability to deliver exceptional customer experiences through a
Sprout Social + Simply Measured Alignment Update Read More »
You’ve been patiently waiting and, yes, Instagram publishing is here. Starting today, Sprout Social’s web app supports posting single image Instagram posts directly to your feed without requiring an additional mobile workflow. After connecting your Instagram page as an Instagram Business Profile, simply open Compose, add a single image with an optional caption and hit
Sprout Social’s Instagram Publishing for Desktop is Here! Read More »
Sharing content that resonates with your audience is integral to every social media strategy. But as you know, it’s not easy to stay on the cutting edge and ensure that every post is engaging. In fact, Sprout Social’s annual user survey revealed that the top challenge for social media managers was finding great content to
Find Shareable Content Using Sprout Social’s Content Suggestions Read More »
With great holiday promotions come great responsibility. The duties that follow include fielding a ton of questions, making gift recommendations and most importantly, finding a way to deliver those gifts in a timely manner. There are plenty of ways to interact with consumers throughout the holiday shopping process, but social is quickly taking the lead.
3 Ways You Can Use Chatbots to Gear up for the Holidays Read More »
Social media represents the world’s largest, most diverse and accessible focus group. It’s a marketer’s fastest feedback loop, offering authentic opinions and candid reactions to the content and messages disseminated by brands and businesses. And while actively monitoring your social channels to ensure timely engagement is paramount, mining social data by listening for marketing insights
