Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable […]
Road Map to Success: Content Marketing Strategy Essentials Read More »
Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?” “No,” I replied. “I just like to keep
Personal vs. Corporate Branding: Is It Me or We? Read More »
How to get more done each day and delegate tasks like a professional. Build your business quickly with the help of others. Source link
6 Things Successful Entrepreneurs Do to Get a Jump on the Competition Read More »
A few months ago, I committed to evaluating my personal tech stack (yeah, I know that’s an odd collection of words, but you’ll see what I mean). My workload felt out of control. My goal was to be more intentional about finding worthwhile shortcuts and work-arounds, as well as trying to make life simpler –
16 Apps and Tools to Keep You Productive and Sane Read More »
Randi Zuckerberg is known for lots of things, from her work as the founder of Zuckerberg Media and her stint on Broadway to her time as an early Facebook employee. But she’s also, famously, the woman who gave the world “the entrepreneur’s dilemma.” The entrepreneur’s dilemma: Maintaining friendships. Building a great company. Spending time w/family. Staying
With Just 1 Sentence Randi Zuckerberg Will Make You Rethink Work-Life Balance Forever Read More »
Here’s a true fact of running a business: some people on your team are keeping something from you. It’s not that they aren’t who they say they are, or that they’re not doing their jobs. The secret is that many of them would simply rather be doing something else, somewhere else. Maybe your accountant has
Work-Life Balance Is Killing Your Happiness. Here’s What You Should Do About It Read More »
No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. On my career path, I traveled from print journalism to public relations to digital publishing before
The Basics of Content Marketing You Need to Know Read More »
I had someone email me recently that their lack of purpose was driving them crazy. They felt lost; trapped. Surely the solution, if you are lost, is to figure out where you want to go. Right? Isn’t it easy? When we’re in a city we don’t know, and we are lost, what do we do?
It’s time we figured out our direction in life. Here’s how to make it concrete Read More »
Writing when it feels effortless and it just flows is great. Our ideas are out of our heads and onto paper, to inspire and amuse others. Not writing when we need to write; when we want to write, is frustrating. ‘Not feeling it’ has been a problem for me. I’d just chalk it up to
How to overcome writer’s block and other creative blocks… Read More »
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is
How to Curate Content Like A Pro: 8 Lessons [Examples] Read More »
