It’s such an invisible problem that you might not even notice it, yet we are all guilty of it, giving in to distractions that disguise themselves as work. Context switching is a big culprit behind one of the worst productivity destroyers of the work day. Yet it may not seem like a problem at first. […]
The Real Reason Multitasking Crushes Your Productivity–And 3 Ways to Get Back on Track Read More »
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation
2018 Content Marketing Toolkit: Tips, Templates, and Checklists Read More »
After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.
Is Your Marketing Ready for 2018? Read More »
Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting. After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got
Amplify Your Top-Performing Assets With This 3-Step Curation Process Read More »
This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). Occasionally, I’ll do an interview where someone will ask: “What’s the one thing you did
This Goal-Setting Activity That Made All the Difference Read More »
Whether you’re looking for the perfect gift, or need inspiration yourself, these books come highly recommended by executives who thrive on self-improvement. 1. The Four Obsessions of an Extraordinary Executive by Patrick Lencioni “This was a great book and very easy to read. The one piece of it that has stuck with me is the
17 Books Read by Incredibly Successful People Read More »
When I first started off as a content marketer, I managed my editorial workflow in a combination of Google Sheets and Docs. It was good in theory, but terrible in reality. My system didn’t accommodate for missed deadlines, long-term planning, or any of the post-submission tasks I had to do once a writer turned in an
5 Common Marketing Workflows that Will Save You Time (+ Templates) Read More »
As a solopreneur, I create my own schedule and my productivity is limited only by the hours in my day and how I manage them. To that end, I’m always looking for better ways to keep track of tasks, arrange my days, organize my To-Dos and decide my priorities. I was intrigued by the “Zero-Based Calendar” approach
How A “Zero-Based” Calendar Can Supercharge Your Productivity Read More »
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might be able to churn out three to four pieces a week provided you don’t
Do More With Less Effort Read More »
Remember when you were born? If you can’t think back that far, not to worry, go find someone who knew you then. I know, for sure, there were already specific credentials associated with your life way beyond your name. Pressure starts young. How do boys get where there need to get in the eyes of
The 5 Most Vital Credentials For Today’s Workplace (Make Sure You Have Them) Read More »
