productivity

How to Brainstorm and Prioritize Your Best Content Ideas

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble? When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet […]

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All success is overcoming the panic one feels in the face of a challenge – Red Lemon Club

Why can’t this ever get easier? I desperately want to get this piece of writing done. I’m satisfied with the idea, and the way that I will execute it, but still I have a prickling in my stomach. I am nervous. When I think about what has to be done, and that I haven’t done it

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

You know what every content marketer loves? A good tool that saves you hours of time (and money). OK, maybe that’s just me. I absolutely love online tools that help automate tedious tasks. A good tool gives an amazing ROI while simultaneously improving the output of your work. In this article, I share seven of

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Sensing an Epic Fail? You Might Be Seriously Confused About the Root Cause

Is failure is just another form of quitting? Your startup  fails miserably after a few years, but it’s really because you decided to stop pushing so hard. A dating relationship, which seemed so hopeful early on, led to constant conflict and it wasn’t worth the effort anymore. A project at work starts out with a ton of

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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1. Rearticulate your

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