profit

“Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

company purpose, profit, purpose driven, purpose over profit, small business, Strategy / Good To SEO

geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve a social purpose.” Fink doubled down on his call to action in […]

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A Guide to the Competitive Pricing Strategy — For B2C and B2B

Lower pricing is a winning strategy to raise sales and this is true for both B2C and B2B companies. Customers always prefer products or services that come at the best price. As a seller, you definitely want your prices to be lower than your competitors. But how do you do that and still turn a