OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their […]
OTT is the Next Step in the Digital Revolution for Media Buyers Read More »
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling,” says Cadogan. “We wanted to make sure that we
OpenX Moves to Google Cloud to Leverage 5G Innovations Read More »
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing
Announcement! The 2019 PPC Hero Summit is March 6th Read More »
Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to Forrester, programmatic will account for the majority of
What is Programmatic Marketing? | Smart Insights Read More »
July 30, 2018 When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources?
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins Read More »
array(4) { [“leaderboard”]=> int(33456) [“innerpost”]=> int(31907) [“showall”]=> int(31890) [“default”]=> int(31685) } } July 27, 2018 It’s one thing to have tons of leads in your funnel. It’s another to be able to push all of those leads down your funnel, nurturing them into becoming a loyal, engaged customer. What if I told you that programmatic
Tried Everything to Get Qualified Leads? Time to Try Programmatic Read More »
June 27, 2018 Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in DoubleClick. Defining Programmatic Advertising Before we walk through the
Creating DoubleClick Campaigns: A Beginner’s Guide Read More »
June 25, 2018 Programmatic is an ever expanding sector that advertisers are exploring in an effort to reach more of their customers in an efficient manner. To many people, the world of programmatic is a new and daunting arena that can leave advertisers not knowing where to start. When asked how we develop programmatic strategy,
May 31, 2018 Programmatic has continued to be a big display advertising buzz word across the paid media space for almost a decade, but it still isn’t widely adopted by managers or businesses because there seems to be a disconnect between what it is, how to get started, and what happens after deciding to dive
April 9, 2018 Programmatic in general tends to be a little tricky – we are all well aware of that fact. Developing programmatic strategies specifically for lead generation can be a LOT tricky. How can you maintain an upper funnel approach while optimizing for your background KPIs? We’re here to help you out. In this
How to Achieve Lead Gen Success Using Programmatic Read More »
