Programmatic Advertising

11 Digital Marketing Trends You Can No Longer Ignore in 2018

AI, Artificial Intelligence, Bing, chatbots, Customer, Digital Marketing, digital marketing trends, Facebook, Google, Influencer marketing, Instagram, Marketing Strategy, Microsoft, personalization, Programmatic Advertising, SEO BLOG, Snapchat, social media stories, social messaging apps, target audience, Technology, user experience, Video Marketing, Visual search, voice search, YouTube / / 1 Comment

As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time […]

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[Report] Why should marketers care about transparency in paid media?

advertising industry, Industry, paid media, paid search, PPC, Procter & Gamble, Programmatic Advertising, SEO BLOG, transparency /

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of

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5 Tips To Take Programmatic Advertising To The Next Level

Display, Programmatic Advertising, SEO BLOG /

December 1, 2017 Over the last year, we have written multiple articles about programmatic. From basic optimizations to the impact it can have on your overall strategy. But what happens when you have plateaued in your efforts and need to expand your strategy to be a fine tuned machine and continue to deliver goals and

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[New Webinar] The Top 5 FAQ’s When Considering Programmatic

Programmatic, Programmatic Advertising, SEO BLOG, Uncategorized, Upcoming Webinars, Webinars /

November 27, 2017 The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and

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robotic man

Programmatic Creative Is Not Robotic

Programmatic Advertising, SEO BLOG, Web copywriting /

How to Combine Precision and Empathy for an Effective Effort To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative — technology that uses data (precision) to automate and accelerate routine, repetitive components of developing

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