The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges. For years, many publishers have relied heavily on open exchanges through which media buyers of all shapes and sizes compete on largely even footing […]
Will open ad exchanges take a big hit in 2019? – Econsultancy Read More »
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing
Announcement! The 2019 PPC Hero Summit is March 6th Read More »
What have we learned in marketing and media from 2018? Let’s look at three of the biggest issues of last year… The duopoly is shaken Last year raised the question: has Facebook become harmful to brands? In the wake of the Cambridge Analytica scandal, being associated with the duopoly quickly became undesirable to everyone. But
What we’ve learned from 2018 – Econsultancy Read More »
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions. Yet, despite its longevity, programmatic buying continues to confound marketers. Reasons why include the patchwork systems required to get programmatic to work, its acronym-ridden jargon or perhaps
Getting started with programmatic buying in 2019 – Econsultancy Read More »
Oli Knight is eBay’s head of UK advertising. We live a day in his life, featuring tenacity, Richmond, a hatred of email, Tableau and plenty of programmatic media. Please describe your job: What do you do? Oli Knight: I’m Head of UK Advertising at eBay, which means I’m responsible for managing and growing the company’s display
A day in the life of… eBay’s head of UK advertising – Econsultancy Read More »
Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance. But ultimately, is striving for the highest possible rate necessary – or can we simply live without it as a metric? The IAB and MRC define viewability
The myth of programmatic viewability: a metric we can live without Read More »
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack. Here’s what Falcone had to say… Please describe your job: What do you do? Peter Falcone: As Flashtalking’s EMEA director of analytics, it’s my job to look after the company’s
A day in the life of… director of analytics at an independent ad server Read More »
Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’. Cowan started her career as international marketing manager at MySpace back in 2006, and has worked at Inskin since 2012. Let’s find out more… (And remember, if you have itchy feet, you can view new opportunities
A day in the life of… CMO at Inskin Media & VP Marketing for the IAA UK Read More »
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years. More than ever, it now feels that circumstances are driving the industry forward to the point when addressable TV advertising should go mainstream. Positive changes towards addressable TV One of the biggest factors has been the
Addressable TV advertising needs a “common currency” to show its value Read More »
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk. At the Festival of Marketing 2018 this week (Oct 10-11), lastminute.com Group Chief Commercial Officer Alessandra Di Lorenzo with be discussing how the company has boosted its audience through data management reform. You can
lastminute.com’s CCO on bringing programmatic in house Read More »
