Programmatic

A day in the life of… chief strategy officer at a programmatic ad company

Programmatic /

Tim Webster is chief strategic officer (CSO) at programmatic specialist Exchange Lab. He started his career at Ask Jeeves in 1999, and co-founded the Exchange Lab in 2007. Webster says in this interview “I have never understood how anyone could want to read about my typical working day”, nevertheless, we asked him about it. (Remember, […]

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Three things pharma marketers need to know about programmatic

Programmatic /

While marketers in many industries are now routinely allocating more than half their digital advertising budgets to programmatic advertising, by one estimate, pharma marketers are only dedicating up to 5% of their budgets to programmatic. There are numerous reasons for this. Many, such as the complexity of the programmatic market and concerns around brand safety,

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It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins

Programmatic, Programmatic Advertising, Upcoming Webinars, Webinars /

July 30, 2018 When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources?

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Tried Everything to Get Qualified Leads? Time to Try Programmatic

Programmatic, Programmatic Advertising, Upcoming Webinars, Webinars /

array(4) { [“leaderboard”]=> int(33456) [“innerpost”]=> int(31907) [“showall”]=> int(31890) [“default”]=> int(31685) } } July 27, 2018 It’s one thing to have tons of leads in your funnel. It’s another to be able to push all of those leads down your funnel, nurturing them into becoming a loyal, engaged customer. What if I told you that programmatic

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Creating DoubleClick Campaigns: A Beginner’s Guide

Advanced PPC Strategies, Display, DoubleClick, How To, PPC Strategy, Programmatic, Programmatic Advertising, programmatic display /

June 27, 2018 Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in DoubleClick. Defining Programmatic Advertising Before we walk through the

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Getting Started with Programmatic Advertising

PPC Advice, PPC Strategy, PPC Tips, Programmatic, Programmatic Advertising, programmatic display, Resources /

May 31, 2018 Programmatic has continued to be a big display advertising buzz word across the paid media space for almost a decade, but it still isn’t widely adopted by managers or businesses because there seems to be a disconnect between what it is, how to get started, and what happens after deciding to dive

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How to Achieve Lead Gen Success Using Programmatic

Programmatic, Programmatic Advertising, SEO BLOG, Upcoming Webinars, Webinars /

April 9, 2018 Programmatic in general tends to be a little tricky – we are all well aware of that fact. Developing programmatic strategies specifically for lead generation can be a LOT tricky. How can you maintain an upper funnel approach while optimizing for your background KPIs? We’re here to help you out. In this

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A 180 of Google Analytics 360

360, advanced, Analtyics, Analytics, Google, Google AdWords, Google Attribution, google display network, Google Tag Manger, Programmatic, reporting, SEO BLOG /

December 5, 2017 A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around

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[New Webinar] The Top 5 FAQ’s When Considering Programmatic

Programmatic, Programmatic Advertising, SEO BLOG, Uncategorized, Upcoming Webinars, Webinars /

November 27, 2017 The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and

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