Prudential to buy Seattle-area insurance tech startup Assurance for $2.35B – GeekWire
Assurance CEO and founder Michael Rowell. (Business Wire Photo) Prudential Financial agreed to acquire Seattle-area startup Assurance IQ for $2.35 billion, the companies announced Thursday. The acquisition will fold a tech-focused insurance seller into the financial services giant, allowing Prudential to reach more customers online. Based in Bellevue, Wash., Assurance sells a variety of insurance […]
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