Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. […]
How Neuroscience Affects Customers’ Buying Behaviors Read More »
– Advertisement – Whether you are six years old or sixty, everyone has certain basic types of memory. But do you remember exactly where you were and what you were doing on June 15th, 2005? Most people are clueless. If you have the rare condition of highly superior autobiographical memory (HSAM), you’re likely to remember practically
What Is Actually Addiction In the past, the addiction was seen as a person’s moral failure and weakness of will (NIH, 2010). With progress in scientific research, biological theories of addiction in the form of a “brain disease” are now widely accepted; However, this approach is still controversial. Many like to mark it as a
Addiction – What & How It Causes – How To Overcome It Read More »
Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are
Luxury marketing search strategy, Part 1: Consumer mindset Read More »
By Nick Brown Every design requires a careful approach that is based on psychological principles—understanding what makes your audience tick, what emotions a certain design choice can elicit, and how people are going to behave according to what they see. And this, of course, relates to logo design as well. A lot of people think
What’s the solution? Do we need to stop hiding? Not quite. That would mean taking on the additional burden of trying to ‘not hide.’ That takes work. The solution is to change your thinking. Remember your current philosophy? ‘The right thing is to be a good person.’ Here’s your new philosophy: ‘I am flawed, weird,
Knowing this will make you give less of a f*ck about what others think – Red Lemon Club Read More »
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the
It’s time for marketers to tap into system 1 thinking Read More »
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
Are you looking to gain more attention for your business on social media? Has your brand been lost in the weeds lately, and you’re trying to figure it all out? If so, there’s no reason to run away screaming. Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can
3 Psychology Strategies You Should Be Using on Social Media Read More »
Effective copywriting is all about building trust with your audience, understanding their needs and then convincing them that your solution can alleviate their pain most efficiently. Before you can sell them anything, you need to build a strong foundation of trust. Once you have that relationship, it becomes much easier to sell someone. Think about
Copywriting Hacks: How to Build Trust With Your Audience Read More »
