By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common […]
4 Common PR Mistakes Small Businesses Make and How to Avoid Them Read More »
Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.” Both of these quotes are relevant to those of us in professional services. The reputations that
Earned Media in Professional Services: 3 Strategies for Success Read More »
Reaching out to the media can be a strenuous, drawn-out task most people need to plan for weeks, or days ahead of time. What happens when you’re on a time crunch and need to reach out to the media immediately? Where do you start? More importantly, how do you start? In this blog post, we
5 Minute Guide to Media Outreach Read More »
This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6
This is the story about the other side of the media relations coin. I recently shared some feedback from reporters about their pet peeves when dealing with PR professionals. I’ve been overwhelmed by the reaction from many who’ve found the post helpful. So, in an attempt to present both “sides of the coin” (as a
PR Professionals Share What Irks Them About Reporters Read More »
In a world where the results you can achieve with organic digital marketing are starting to fade, having a highly effective paid media strategy is crucial for IT consultants. Paid media puts you front and center as far as Google search, social media feeds, and more. There are many different types of paid media, including
How to Make Your Paid Media More Effective Read More »
by Helen Veyna Last updated September 25, 2019 Every company knows that having top experts rave about what you do is a surefire way to establish credibility and trust in your brand and, as a result, see your sales soar through the roof. In the B2B space, having the backing of industry analysts is key
How to Build and Improve Analyst Relations Read More »
geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least
How Brands Can Respond to Rising Risks of Boycotts Read More »
In our era of fast news and short interests, the media landscape needs to be fast to change and demands of their readers. Unfortunately, there are 6 PR professionals for every 1 journalist now and the number of writers and newsrooms are shrinking. Which means resources are becoming scarcer all the while the demands of
3 Visual Ideas for Successful PR Pitching Read More »
The AP Style folks recently made an earth-shattering change to its AP Style Standards: You no longer have to spell out “%” after a number. AUDIBLE GASP! That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. And, for
How Relevant Is It In 2019? Read More »
