Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a quandary for many companies. Why stick your neck out by initiating a point of view if no one has protested yet or your brand has […]
Should a Brand Take a Stand On Social Issues? Read More »
Public relations. It has long held a reputation as an elusive industry. PR is a bit of an all-encompassing term. It can cover everything from publicity and interviews with key members of the media to experiential events and blogging. On the client side, you may not be privy to what goes into a public relations
What Services Do PR Firms Provide? 6 Public Relations Tactics to Help Your Business Grow Read More »
In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they’re beginning to eye again is a quaint
Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing Read More »
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with the content. In fact, potential viewers don’t even need to see
The Lethal PR Measurement Trap Read More »
iStock by Getty Images When you’re just starting out and have no brand name yet, creating media buzz can be challenging. After all, you’re competing with not only a plethora of startups but other small businesses and large companies that are already established and have a strong following. You can view this as a disadvantage,
Key Objectives Your Small Business Should Focus On Read More »
Taking your own photos and videos, how to get those assets to the press and when to hire a pro First, a caveat, if you can bring a professional photographer, do it! If you are good at taking photos and videos, skip to the parts about how to submit them or what makes for a
How To Operate Like a Newsroom Read More »
Every experienced ecommerce entrepreneur knows that success doesn’t happen simply as a result of creating a product for people to buy. That’s only half the battle. In ecommerce, your job isn’t done and your success isn’t guaranteed just because you’ve figured out manufacturing, you’ve created your branding, and you’ve launched your store. There’s more work
How to Promote Your Products: An Actionable Guide Read More »
Heidi Cohen Interviews Keith Quesenberry New book: Social Media Strategy: Marketing and Advertising in the Consumer Revolution Q: What’s your best piece of advice for marketers? A: The biggest mistake I see is starting with social media objectives. In social media strategy you must always start with broader business objectives. Many brands entered social media without a clear
Social Media Strategy – Book Interview Read More »
PR is often misunderstood, by both individuals and businesses, who don’t necessarily see what the benefits of undertaking public relations activity are, or what they could be. Traditionally, public relations has been the discipline of promoting your product, service, brand or business by using methods of mass communication, such as newspapers or magazines. In the
What is Digital PR and Why Do It? Read More »
Any PR pro that’s been working in the industry for more than a week knows that the concept of a “to do list” can be laughable at times. A big part of what we do revolves around monitoring the news on behalf of our clients, and at a moment’s notice recommending how they should react
3 Reasons to Think Beyond the Quick Hits Read More »
