Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let’s consider what some pessimists […]
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We’re taking the Marketing Smarts podcast on the road, and our first stop was in Seattle on March 28, as part of the run-up to our SocialTech 2012 conference. I sat down with Ian Lurie, CEO of PortentInteractive, and Geoff
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Back in 2010, this week’s guest on Marketing Smarts, Michelle McCormack, read an article on TechCrunch about the astonishing success Tiffany Philippou had had starting a Facebook group called “Secret London,” which had collected 182,000 fans after two weeks. So
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus? Since I’ve been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brands today are now publishers. That’s not news to anyone reading MarketingProfs. But how many people have really thought through what that implies? Yes, it means that brands need to think about their customers as an audience, they need to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our guest this week on Marketing Smarts is Dave Carroll, the man whose guitar United broke. He joined us to discuss the book he wrote—United Breaks Guitars—about the experiences that led up to his now famous music video, lessons he
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rohit Bhargava, social media strategist and author most recently of Likeonomics, has a philosophy of business books that is based on the simple notion that such books need to be useful. “There’s a difference between the moment when you buy
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive’s Guide to Enterprise Social Media Strategy, on the topic of social media
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “In the earlier days of digital content and social media,” Sam Ford told me during this week’s episode of Marketing Smarts, “a lot of us were focused on the ability everyone had to be a producer as the most transformative
