A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or online audiences through live studio or a remote location anywhere in the world. Live Interviews are one of the most direct and cost effective ways of engaging with your core audiences wherever they may be in […]
What is a Satellite Media Tour and Should Your Brand Do it? Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re in marketing and PR, chances are good you’ve considered writing a book. But have you thought about how you’d promote yourself as an author? Naturally, you have plenty of transferable skills and insights from the work you do
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many B2B organizations, agricultural biotech company Monsanto focused primarily on its own client base rather than the end users, and hadn’t really considered social media a priority for the company. Unlike most B2B organizations, Monsanto found itself facing a virtual
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The nonprofit Clearwater Marine Aquarium in Florida specializes in the rescue and rehabilitation of sick or injured marine life. Not so long ago, the aquarium’s own financial health was poor, and the organization was dangerously close to shutting its doors.
Image source: Mike Mozart via Flickr A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations dilemma. In the Tide Pod Challenge people filmed themselves eating Tide Pods and
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you want to measure the business impact of your public relations, Shonali Burke should be your first call. A public relations and social media expert, Shonali owns Shonali Burke Consulting, a firm focusing on providing measurable PR results. Though
PR and Influencer Marketing: Measurement & Effectiveness Read More »
Flacks. Spinmeisters. Yes-men (and women). That’s how the outside world perceives public relations professionals. Outgoing White House Communications Hope Hicks did us no favors this week when she admitted in congressional testimony that she’s told “white lies” on behalf of her boss, President Donald Trump. The next day she resigned. But PR isn’t about spin or lies
As communicators, we have a natural tendency to want to control things – a message, a story, an interview, a planned event, etc. We’re also cynical by nature, not because we’re characteristically negative, but because we are trained to anticipate the “what-if’s” of any circumstance. What if we get this question? What if there is
Media Relations: Letting Go of Control Read More »
The first decades of the 21st century witnessed a fast-growing population of internet users, thanks largely to technological innovations that allowed easier online access. To date, more than 3.75 billion people or more than half of the world’s population are online. The speed with which digital connectivity started influencing the buying behaviour of consumers gave
What Makes For A Killer Digital PR Campaign? Read More »
Press releases may not be the flashiest piece of marketing your company ever creates, but they are a valuable and essential component of public relations strategy. Whether you’re looking to learn how to write a press release for an event, product launch, or any other newsworthy topic, the following advice will help you to create
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