Most subscription box entrepreneurs can agree that Q4 is THE best time of the year to score new subscribers. In fact, most box owners see an increase of 4-6x in November & December alone. How exciting is that? Spoiler Alert: very exciting! This year, holiday spending is projected to surpass 1 trillion dollars, with the […]
Holiday PR Strategies for your Subscription Box + Pitch Email Templates! Read More »
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller
Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune. It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky
The Next Generation Won’t Watch TV News At All (and That’s a Big Problem for PR) Read More »
ProSmile / Pixabay The worlds of entertainment, politics and news media are still buzzing four days after The New York Times wrote about allegations that Harvey Weinstein sexually harassed a number of women over nearly three decades. People are talking about appalling behavior, attempts to keep things quiet through settlements, the courage of those who
Harvey Weinstein Shows Us When Apologizing Makes Things Worse Read More »
kaboompics / Pixabay Unless you have a large advertising budget to get your brand’s name in front of millions of consumers, your business will require extra effort in getting people to recognize who you are. Below, branding expert Michelle Lewis of VisibilityVixen.com and I teach you how to develop your own publicity campaign to drive
How Publicity Can Benefit Your Business and Why You Need It Read More »
As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I? The thing is, it’s all well and good saying it
Pexels / Pixabay The morning of September 22, 2017, my phone greeted me with headlines proclaiming, “Hawaii prepares for North Korean nuclear strike!” Uhm…yikes? It is, in fact, true. But the details are rather boring compared to the sensationalistic headlines. From a marketing, PR, and crisis management perspective, however, the headlines are far more important,
Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges Read More »
geralt / Pixabay ‘Fake news’ is one of the top slang terms of the past year, first coined by President Trump and his supporters during the presidential campaign. Fake news refers to news that people believe is either made up or uncorroborated, but that is presented as real news even though it lacks obvious credibility.
A few years ago, I attempted to get my then 9-year-old son into Scouting. After all, he had shown great interest in the outdoors, camping and other areas Scouts routinely participate. But, after a few meetings, I found out the Scouts were about so much more–and all of it very good. You see, I didn’t
Boy Scouts Missed the Boat With Response to President Trump’s Jamboree Speech Read More »
When your company suffers a black eye in public, you need to avoid tactical mistakes that make the situation worse. Source link
