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Attention: Social Media Marketing is No Longer Enough for Your Business

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it’s still being used but it’s getting harder

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Walmart Raising Minimum Age for Tobacco Products to 21 – Should You?

Walmart will no longer sell fruit-flavored cigarettes and will only sell tobacco products to customers aged 21 and over. Why Walmart Is Raising the Minimum Age for Tobacco Products Walmart made the move after receiving a letter from the U.S. Food and Drug Administration in April scolding the company for selling tobacco products to minors, The

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McDonald’s Restaurants Launch Campaign to Hire Older Workers

McDonald’s entered a partnership Wednesday with the American Association of Retired Persons (AARP) to fill its need for morning workers and expand diversity. The fast-food chain aims to attract older Americans who can fill employment gaps at the company. AARP is “the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to

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For Small Businesses Personal And Business Brand Is One In The Same

Personal Brand vs Corporate Brand — this is the ONE question I’m asked the most in my travels around the United States (and the world!). Almost every event I speak at people ask me this question. Here’s the deal. We know that larger businesses have corporate brands. Coca-Cola, Starbucks, Microsoft! For the most part when

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Get Rid of Facebook Messenger Code Problems Once and for All

Facebook just killed off Messenger Codes, which means that your marketing needs to change. Here’s what you’ll get by reading this article: Realize precisely what just happened at 1 Hacker Way Understand why Facebook probably did it How to respond instantly without losing any marketing power While you’re getting the details on the Messenger Code

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What Everyone Ought to Know about Managing Their Business Credit Card

A business credit card offers some clear advantages for a small business owner: Access to additional capital, reward and travel perks, potential 0% interest on purchases, sign-up bonuses … the list goes on. And in some cases, it can even replace traditional business financing as a better, more affordable option to cover business expenses. But in order to get

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Ways to Add New Income Streams for Your Small Business

When you’re self-employed, increasing business is a constant effort. Normally, you’ll do this by growing your main business. But you can also do it by adding income streams, from sources not directly related to your main business. Usually those income streams will mostly provide additional revenue. But sometimes they can even be used to increase

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How to Work With the 4 Different Types of Communication Styles

Effective communication in the workplace is essential –not only does it play a role in achieving your daily goals but it has a significant impact on your career. You and your colleague’s business communication styles play an important part in successful collaboration. Understanding how you communicate and the communication styles of those around you is a game changer. Communication is

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Microsoft Office is Using AI to Help you Work Smarter

We hear the constant chatter about AI (artificial intelligence) and machine learning and sometimes wonder, is this “hype” or for real? Of course larger companies are investing quite a bit in using these technologies for their businesses, but what about smaller companies? Meet, Ideas. At SXSW, I spent some time with Microsoft to see how they’re infusing AI

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