Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other […]
“I think programmatic buying in all its forms is necessary for the future of online advertising. It will underpin growth in all message formats – native or otherwise. As ignorable inventory grows in scale and forces content producers to find new ways to monetize audiences, programmatic methodologies will have to proliferate to allow both buy-side
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Audience data is still under-leveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off upstarts. Publishers are being pinched, and they must optimize every opportunity to
