Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish you as an expert and leader in your field. So what should first-time authors keep in mind before they […]
Want to Write a Business Book? Follow These Expert Tips Read More »
Social media has completely revolutionized the way people and businesses interact online. It has never been easier for companies to build meaningful relationships with their audiences – or even speak with them directly. But, simultaneously, it has never been more challenging to grab their customers’ attention, as competition is fiercer than ever. It has been
5 Forms of Social Media Content to Increase Your Engagement Rates Read More »
With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Some brands like Wendy’s and Merriam-Webster are known for their quick wit and ability to jump on the latest trending topics. Live tweets for major events or reactive posts related
How to Create a Social Media Calendar that Works Read More »
A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Managing all of these diverse responsibilities requires social media
Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand
Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers
5 Tips to Trigger Engagement With your Brand and Posts on Social Media Read More »
We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have. Now, there are tools that can
10 Mention Features You Probably Didn’t Know Existed Read More »
Are you looking to become an influencer with a supportive community of followers and sought after brand partnerships? Read on to learn about how I used Instagram to share my passion and connect with others, developing into a nanoinfluencer along the way. So what exactly is a nanoinfluencer? This is a highly niche subcategory of
Nanoinfluencer Marketing 101: How I Got 1,000 Followers in 30 days Read More »
Whether you like it or not, social media is no longer a nice-to-have. It may have only had marginal effects on people about ten years ago, but social media now plays a central role in the way most businesses communicate and interact with their customer base and prospects. Now, successful brands on social media are
4 Steps to Create Your Social Media Publishing Calendar Read More »
From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. To help you make the most of Sprout features, our experts on
