Search engine optimization and social media marketing are two major points of focus for most digital marketers these days. They have co-existed for ages, yet they are seldom used in conjunction. This is unfortunate because both of these industries have grown and matured quite a bit over the years side by side, and they have […]
How SEO can (and should) inform social media marketing Read More »
Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space.
How to Build the Perfect LinkedIn Company Page Read More »
Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You
Social media demographics to drive your brand’s online presence Read More »
Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists
Create your social media campaign plan for 2019 (with editable worksheets) Read More »
There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog,
Twitter Cards: Everything you need to know Read More »
The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Seems like a no-brainer, right? But in the face of the platform’s ever-changing algorithm, brands need to explore beyond traditional Instagram tips and best practices. Expanding your reach on Instagram is about much more than a brute force content marketing
8 ways to effectively extend your instagram reach right now Read More »
Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift, the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes
Facebook Page publishing authorization: changes you need to know Read More »
Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through. Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get
How to get started on your content marketing strategy Read More »
Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. This is a number that’s consistently growing
Your Guide to Creating a Social Media Policy Read More »
Video is a content goldmine. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. From Instagram Stories to Instagram Live, the channel offers a multitude of ways to stream your life to followers. Now, the ‘gram team is kicking things up a
Lights, camera, Instagram TV: Everything you need to know about IGTV Read More »
