Ready to get #InstaFamous? The era of live video is officially here to stay. As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their […]
How to use Instagram live: Your guide to #InstaFamous marketing Read More »
It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike
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Instagram has grown to over 800 million users, adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. In this post, we’re going to cover the gamut of Instagram marketing hacks. You’ll learn both paid and organic
Instagram Marketing: The 10 Things Every Brand Needs Read More »
Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel,
How to Sell on Pinterest: A Step-by-Step Guide for Social Brands Read More »
Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. The majority of its users are women, and the majority
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For its dedicated users, Pinterest acts as a place to research, learn and shop. They’re more likely to spend more after seeing a promotion and they plan twice as early than people using different platforms. The user base may not be as large as Facebook but the platform acts more like a discovery and save
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If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But many brands have an active, thriving social media presence? And how much of them are just sort of there? Reality check: you can’t expect much from social when you post random links, @mention a few folks and
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With over 2 billion active users daily and an average use time of 35 minutes per user, it’s a top spot for B2C and B2B advertising. There’s never been a better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you’ll need
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It doesn’t matter if you’re just getting started with content marketing or you’re a seasoned pro — your website is almost certain to be the linchpin of the overall strategy. And that means your site needs to be easy to use and easy to update. Creating great content takes long enough as is. You don’t
10 CMS Features that Make Your Content Marketing Strategy Easier Read More »
Pinterest isn’t just for lifestyle bloggers and home chefs. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness. Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal audience is
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