There’s one common problem I often see when auditing websites: lack of content planning behind marketing efforts. Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. But publishing content for the sake of publishing content is useless. […]
How to Efficiently Set up Your Content Planning for 2018 Read More »
Generating engagement on social media is imperative for any brand that wants to boost awareness or grow a customer base—which let’s face it, is every brand. So it’s no secret that as consumers of digital media, our newsfeeds are overwhelmed with customer stories, updates and calls to action as a result. As users, we’re getting
By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11th January, Facebook announced a major change to the way posts are ranked in News Feed. In order to
Facebook kills off news: Publishers panic, try to remember how to do SEO Read More »
You just poured hours into researching, editing and optimizing your latest blog post. Now what? Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less. Yikes. The problem oftentimes lies
7 Content Distribution Tools, Tips & Tactics to Amplify Your Next Post Read More »
Marketers need all the shortcuts they can get. And that’s exactly why social media scheduling tools are so valuable. When coming up with your social media strategy for 2018, consider what you can do to be more efficient. Having the right scheduling tools on deck can help you save time and push out more content
8 Top Social Media Scheduling Tools for 2018 & Beyond Read More »
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on
Today it’s hard to ignore the power of social media. When 22% of the world’s population uses Facebook, more than 450 million LinkedIn profiles exist and 93% of Pinterest users access their account to make purchases, you can’t afford to miss out. Unfortunately, jumping head-first into social media and creating an account on every platform
The Must-Have Social Media Content Strategy for 2018 Read More »
Sometimes squeezing the most out of your social presence means running the occasional paid campaign. And as brands continue to step up their social ad spend, Twitter is no exception. While we constantly hear about the dominance of Facebook ads and the popularity of paid campaigns on Instagram, brands shouldn’t disregard the power of Twitter
How to Setup a Successful Twitter Advertising Campaign Read More »
US teenagers dominate the audience on Snapchat. If your brand caters to or wants to engage a younger audience, you need to think about advertising on Snapchat. As of Spring 2017, it’s the most important network for 39% of US teens. According to a 4C Insights report on social advertising, in the first qiuarter of
It’s a sad thing to admit, but trust is a scarce commodity these days. Faith in institutions, from government and media to businesses and NGOs, has hit an all-time low across the globe. Meanwhile, only 16% of Americans trust the news that they read on the internet. In an age when readers question everything, how
9 Reasons Why Your Brand Needs More Journalists & Less Marketers Read More »
