“Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

company purpose, profit, purpose driven, purpose over profit, small business, Strategy /

geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve a social purpose.” Fink doubled down on his call to action in […]

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