Lost sales are the biggest challenge for any Magento store owner, and cart abandonment is the most common reason for this. Baymard Institute reports that: The average cart abandonment rate is about 70%. In terms of revenue, businesses lose $18 billion each year due to cart abandonment. That’s a huge number! Across the globe, there are 250,000 merchants […]
6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store Read More »
Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Your customers are using their mobile devices to browse your website, interact with apps, read
How to Target Your Mobile Users with Push Notifications Read More »
Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in
Push notifications for user re-engagement: 8 dos and don’ts Read More »
In 2016, global mobile traffic to the web surpassed desktop for the first time. For businesses, the continued rise of mobile is good news, as it enables them to better serve customers by harnessing the strengths unique to the channel. This includes the the ability to deliver personalised content, instant access to immersive apps, and
How brands can drive loyalty through mobile messaging Read More »
How you can use push notifications to increase your online conversions You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All these channels have their own piece of the marketing promotion pie, where you can deploy different kind of campaigns to reach and engage users. Online businesses use all
You know that feeling when you get a new subscriber? Or a lot of new subscribers? It’s a great feeling. And it’s incredibly motivating. It shows that what you’re doing is working. Perhaps your new subscriber loves your content. Or, even better, they’re interested in your product or service. Either way, they opted in to
Introducing Push Notifications – Know When Your List Grows Read More »
Marketing is all about delivering messages. More specifically, it’s about delivering the right message, to the right people, at the right time, at the right place. While many marketing and copywriting techniques are timeless, it’s an industry that is ever evolving as we learn new things or, as in this, new technology is developed. Web
