The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading […]
Progressive web apps (PWAs) for SEO: Benefits, stats, examples Read More »
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every
How Progressive Web Apps could rule mobile ecommerce in 2018 Read More »
Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider
Progressive Web Apps versus Android Instant Apps: Which is better for marketers? Read More »
