You’ve spent countless days and nights perfecting your idea and building a great company. Now the time has come to let the world know about it. You are convinced that your company is so enticing that no journalist could resist writing about it. Except that it’s not. I’m not saying what you’re offering isn’t good—it […]
Building Relationships with Journalists without a PR Firm Read More »
As PPC marketers, it is easy to think that lead gen and B2B are the same. B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t get
Understanding B2B PPC Lead Flow Read More »
Scare off your organization’s social media naysayers with these Halloween social marketing tricks to drive measurable results! Skip the Halloween treats because, while tasty, the sugar high doesn’t grow anything but your waistline. Instead use these 31 Halloween social media marketing tips to improve your business results while avoiding the witches, ghosts, vampires and zombies
31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now Read More »
Most people think Quora is a simple Question and Answer forum. However, the website is so much more than that. While it’s true that people can ask about anything under the sun, a lot of the answers are enlightening and useful. What’s more, if used correctly, Quora can be a veritable goldmine of website traffic.
How Answering Questions on Quora Can Drive Massive Traffic to Your Website Read More »
Question and answer platform Quora says it now has an audience of 300 million monthly unique users, that’s up from 200 million reported last year. The company also announced the launch of Broad Targeting. With this targeting option, ads run across the platform and adapts its targeting as the system learns which audiences engage with
Quora introduces Broad Targeting, says audience hits 300 million monthly users Read More »
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be
The big list of political ad policies from leading social & search platforms Read More »
Quora’s image ads appear in-stream on desktop and mobile. Quora, the Q&A platform, is expanding its advertising offerings with the launch of image ads. Announced Tuesday, the new format is available on mobile and desktop. Quora launched its self-serve ad platform out of beta about a year ago with text ads. The company says the
Quora launches native image ads globally Read More »
Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump of low volumes and grab
How to expand search marketing reach in the slow season, part 1: Quora Read More »
Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against
Quora’s ad pixel now supports multi-event conversion tracking Read More »
Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options
Quora adds more contextual & behavioral ad-targeting options Read More »
