Introducing RACE: a practical framework to improve your digital marketing
The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don’t have a marketing strategy. In this post, first published in July 2010 and since updated with a new summary of digital marketing KPIs you should track, […]
Introducing RACE: a practical framework to improve your digital marketing Read More »
