Pandora to Make Sirius Subscribers More Sticky
SiriusXM CEO James Meyer says that Pandora will make Sirius subscribers more sticky and will overall reduce churn. Meyer indicates that Pandora’s focus on advertising revenue will also help Sirius monetize the two-thirds of auto sales free trials that don’t convert to a paying SiriusXM subscriber. James Meyer, CEO of SiriusXM, discussed the Pandora acquisition on […]