ranking

Adapting to Google’s latest speed update

Page speed has always been a priority to maintain search visibility, but before Google’s latest Speed update, this was something predominantly associated with desktop sites. Now that mobile sites are also being ranked on their page loading times, it is no surprise that websites need to be up to speed to avoid decreasing search ranking. […]

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How to Grow Your YouTube Subscribers Without Spending a Ton of Money

This post originally appeared on Growth Everywhere, a marketing and business growth blog. Let’s talk about how to grow your YouTube channel consistently. Keep in mind that YouTube is the number two search engine in the world. In 2017, I committed to doing more video. Our Growth Everywhere channel has been getting bigger. We’ve started

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Website Usability vs SEO: Which Is More Important?

Whether you’re looking for the lowest price on a new laptop or searching for the best dentist in your area, a significant proportion of our online activity is determined by search engine results. The big players in the search engine market, such as Google, have gained massive popularity among billions of users worldwide as a

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The Marketer’s Guide to Identifying & Fixing Google Index Bloat

Google has rolled out a number of quality related updates recently – from Panda to Fred to Phantom, it’s clear that quality content and strong user engagement metrics are increasingly important components of ranking well in Google. While you may not need to recover from an explicit Google penalty, if a lot of your web

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How AI and Machine Learning Will Impact Content

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like

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How to Write Content for People and Optimize It for Google

You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would

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How to Recover From Any Google Penalty

Has your website been penalized? I have been there and can help you recover from this. The majority of businesses value search engine traffic above all, but this is not an easy thing to achieve. Google established its guidelines and now penalizes SEOs and marketers for overdoing the link-building process. Matt Cutts, former head of

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Absolutely everything you need to know about 10x content

Absolutely Everything You Need to Know About 10x Content

NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before.  By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as

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SG 7 Simple High ROI SEO Tactics for 2017

7 Simple High-ROI SEO Tactics for 2017

NOW UPDATED! This post was expanded for 2017 with new high ROI SEO tactics. Enjoy! SEO is changing so often that it can be hard to decide what you should be focusing on. So let’s go over 9 simple SEO tactics for 2017 that will skyrocket your web traffic. 1) Cross-Link to Your Own Pages If

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