Real Time Marketing

AI in action – Marketing Land

Channel: CMO Zone, Content marketing, Conversion Rate Optimization, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Real Time Marketing, Sponsored Content /

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

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3 ways humans can do PPC better than machines alone

Augmented & Virtual Reality, Bing, Channel: SEM, Google: Paid search, Google: SEM, Google: Shopping, Machine Learning & Artificial Intelligence, Marketing Tools, paid search, Real Time Marketing, SEO BLOG, Sponsored Content /

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing

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