Relationship Marketing

5 Ways Digital Rewards Will Help You Get More Business

There are many reasons why sending digital rewards are a great opportunity for businesses. One of these is a shifting need for digital communication, as millennials enter adulthood and begin to outspend boomers as they grow families of their own. Millennials have become notorious for disrupting any industry they can get their hands on, and […]

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How To Use Cooperation To Beat The Competition In 2019

Free markets and startups have always been associated with competition – often fierce competition. However, cooperation can also be an important element of success and I think current trends are making cooperation between businesses and organizations an even more powerful tool for “competitive” success. See if any of these four cooperative strategies can work for

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3 Best Practices To Retain a B2B Client

A lot of service industry companies like marketing agencies, PR agencies and business consultancy firms depend on having their clients on a retainer-based fee each month. This ensures regular cash flow for this type of service. Getting a company to commit to regular work is difficult, but retaining them over a long period of time

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Marketing in the Relationship Economy: 7 New Rules

  rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than

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