Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does […]
3 Simple Ways to Generate More Returning Visitors to Your Site Read More »
NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach out to those prospects who are
How to Put Together An Effective Remarketing Strategy Read More »
To the B2C advertiser, advertising on Amazon seems like a no-brainer. High Intent users ready to buy, with 75% of shoppers expressing that they regularly use the channel to make online purchases. However, over the last couple of years, Amazon has been evolving its advertising solution to beyond their owned properties and have quietly created
When you’re looking at your budget for online marketing, it can be tough to decide whether to focus your resources on Google Ads or Facebook Ads. Both platforms have tremendous reach, and a large portion of those users are your potential customers – you just have to find them. Personally, I think it’s important to spend
A Simple Hack to Combine Facebook Ads and Google Ads Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled
The Difference Between Retargeting and Remarketing Read More »
If you have a business, you want to boost your conversion rate. Have you ever heard anyone say, “Nah, we’re good on conversions. We don’t need a boost.”? Yeah, me neither. Growing your conversions can be a simple process or a complicated one, depending on how much you want to grow, what resources you have
So, let’s say you set up killer search campaigns on Google Ads. You’re bringing in the most qualified traffic, your click-through-rate (CTR) is through the roof, your conversion rate is 30%, your boss is happy, and you are feeling pretty good. Sure, the other 70% of your visitors left without converting. However, according to
Google Remarketing Strategies That Work Every Single Time Read More »
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of
Drive customer retention with Google Dynamic Remarketing Read More »
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for
Top trends to increase value for paid search spend Read More »
